Melissa Feeney is a data science leader with over nine years of experience designing, developing, and operationalizing advanced machine learning, NLP, and predictive modeling systems that power real-world business impact. As Director of Data Science at Roller Rabbit, she was recruited to build and lead the brand’s first data science function in its 20-year history- establishing a data-driven roadmap, deploying full-stack AI applications, and engineering customer intelligence systems that have transformed how the company measures, predicts, and drives growth.
Previously, at PVH Corp., the parent company of Calvin Klein and Tommy Hilfiger, Melissa developed and scaled enterprise-grade AI models across marketing, product development, and planning, including LLM-based text analytics, customer segmentation across 30M+ records, and fraud detection systems that identified over half a million dollars in ecommerce risk.
A communicator fluent in both technical and strategic domains, she is passionate about translating complex AI and data insights into clear, actionable strategies that accelerate innovation and empower organizations to make smarter, evidence-based decisions.
Tuesday, February 24
3:15 PM Track 4: Panel: When Nerds Meet Creatives: Achieving Excellence Through Data and Marketing Team Collaboration
Today’s marketing landscape requires the team work of creatives and data scientists, both of whom bring something to the table when it comes to campaign effectiveness and growth. But the language spoken by both teams doesn’t always translate. Join a panel of leaders from both sides of the house who unlock how to promote collaboration and understanding between these two groups by:
- Building a shared language and mutual respect between data and marketing teams to bridge the gap between analytical and creative mindsets
- Leveraging collaborative tools and platforms to enable real-time feedback, data visualization, and seamless project management for richer, more effective campaigns
- Integrating data-driven insights early in the creative process to inform storytelling, campaign design, and audience targeting—unlocking measurable impact and innovation
- Fostering cross-disciplinary communication to encourage knowledge sharing, spark new ideas, and ensure both teams are aligned on goals and ownership throughout the campaign lifecycle
Check out the incredible speaker line-up to see who will be joining Melissa.
Download The Latest Agenda