Kristi Carlson is a senior data and AI executive at Kendra Scott, where she leads enterprise analytics and artificial intelligence strategy to drive revenue growth and operational excellence. With over 15 years of experience in data, digital, and transformation leadership, she specializes in turning complex data ecosystems into scalable, business-impacting capabilities.
At Kendra Scott, Kristi partners across executive leadership, marketing, eCommerce, and operations to embed data-driven decision-making and accelerate the adoption of AI across the organization. Her work focuses on aligning technology investments to measurable outcomes, enhancing customer engagement through personalization, and building the foundation for long-term, insight-led growth.
Tuesday, February 23, 2027
1:05 PM Keynote Panel: The AI ROI Reckoning: Measuring If Your Investment Is Actually Paying Off
After a wave of enthusiastic AI investment, retail leaders are now facing a harder question from their CFOs and boards: what has it actually delivered? Plenty of pilots have produced impressive demos, but far fewer can point to measurable gains in revenue, margin, or cost to serve. Our panel of retail experts will share how to separate AI projects that generate hype from those that generate cash, define the KPIs that prove real value, build ROI cases that finance will sign off on, and use hard numbers to decide which pilots to scale, fix, or shut down
- Separating AI experiments that generate hype from those that generate cash
- Defining the KPIs that prove AI value across revenue, margin, and cost to serve
- Building ROI cases that finance and boards will actually sign off on
- Deciding which AI pilots to scale, fix, or shut down based on hard numbers
Check out the incredible speaker line-up to see who will be joining Kristi.
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