Gina Lucania

Vice President, Wholesale Sales & Marketing Goop

As Vice President of Wholesale Sales and Marketing at goop, Gina Lucania operates at the intersection of strategy, storytelling, and global scale. Her work spans everything from launching into new markets to building retail partnerships that reflect the brand’s values, and yet, her understanding of beauty remains deeply personal. It traces back to her mother’s Avon days, to late nights spent quietly exploring lipstick samples in the basement, and to early lessons in how relationships, not products, build trust. That mix of emotional intelligence and operational clarity has defined her 20-year career. Whether helping bring Erno Laszlo to life on QVC across three countries or shaping beauty and wellness launches at Alo Yoga, Gina Lucania has become known as the person brands call when they need both focus and vision. She’s a listener before she’s a fixer, a leader who sees growth not just as a metric, but as something cultural and lasting