Jeff Fisher | eTail Palm Springs

Jeff Fisher

Jeff Fisher

Senior Director, Store Development & Visual Merchandising GUESS, Inc.
Jeff Fisher

Monday, February 22, 2027: Summit Day

2:05 PM Customer Journey: Panel: The Store Is the Message: Designing Physical Retail Experiences That Earn the Trip

  • Designing for the visit, not just the purchase: planning store layouts, activations, and service models around the reasons people actually want to leave their homes 
  • Creating a content engine through the store: launches, events, demonstrations, and design details to generate organic social content and earned media that extends the store's reach far beyond its four walls 
  • Measuring a store's true value accurately by accounting for a store's halo effect on digital sales, brand affinity, and customer lifetime value in the surrounding market 

Check out the incredible speaker line-up to see who will be joining Jeff.

Download The Latest Agenda