Jared is Executive Vice President Marketing at Ashley Digital, a house of brands including Nectar Sleep, DreamCloud Sleep, Awara Sleep, Siena Sleep, Chime Sleep and Newton Baby. He is responsible for Growth, CRM and creative operations/optimizations. Resident was acquired by Ashley Furniture in March of 2024 and he now manages ad spend for Ashley as well. Jared has over 25 years DTC experience in traditional e-commerce and subscription based businesses working at brands such as PetPlus, Keranique and Christie Brinkley Skincare in the past. Prior to joining Resident, Jared spent 2 years running operations and optimizations at LiveIntent, an Ad Tech company, working with brands like Bombas, Wayfair, Allbirds, Rothy’s and many more. Jared holds a Bachelor of Science in Consumer Economics from Cornell University.
Monday, February 22, 2027: Summit Day
9:45 AM AI: Keynote Panel: AI Adoption Is Not the Hard Part. Change Management Is: Preparing Teams for an AI-Enabled Way of Working
Most organizations have learned that rolling out AI tools is the easy part, and that getting people to actually change how they work is where initiatives stall. Without the right culture, incentives, and leadership support, even the most promising technology ends up underused or abandoned. This group of retail leaders will explore where current processes block adoption, how to communicate a clear AI story that explains the why, and how to equip managers with the coaching, guardrails, and training that make new habits stick. Expect to hear about:
- Diagnosing where current culture, incentives, and processes block AI from sticking
- Communicating a clear AI story so teams understand the why, not just the tool list
- Equipping managers to coach through workflow change, not just announce it
- Setting expectations, guardrails, and training programs that make new habits durable
Check out the incredible speaker line-up to see who will be joining Jared.
Download The Latest Agenda