Mike DiMiele

Director, Lifecycle Marketing Vivid Seats

Mike DiMiele is a seasoned digital strategist with over 15 years of experience turning insights into revenue. He's a proven leader with a track record of building and managing high-performing marketing teams across various functions, including analytics, operations, email, social, testing and more. His focus is on data-driven optimization, creating lean teams, and establishing strong digital strategies that deliver bottom-line results. Mike's passion lies in unlocking the power of data to understand customer behavior and drive growth through MarTech build outs for innovation. Throughout his career, he's consistently delivered impressive results, from implementing new email platforms that generated millions in annual revenue to standing out testing teams and process that boost conversion rates. He thrives in collaborative environments, turning complex data into actionable insights that empower teams to make strategic decisions.