Prabal Chaudhri

Head of AI Products, CPG Fractal Analytics Inc

Prabal Chaudhri is Head of AI Products, CPG at Fractal Analytics Inc., where he leads the transformation of consumer goods enterprises into the next era of human–AI collaboration — one in which intelligent agents fundamentally reshape how brands harness data, make decisions, and drive growth.

With over 20 years of experience across consumer goods, food, retail, technology, and eCommerce, Prabal brings a rare blend of operator instinct and analytical foresight. As a founder, he built and scaled a high-protein snack brand from zero to distribution in more than 8,000 U.S. retail doors including Walmart, CVS, Sprouts, and Meijer, while simultaneously growing a high-performing Amazon and direct-to-consumer business. Navigating real-world challenges in demand forecasting, shelf optimization, and omnichannel analytics gives him a uniquely grounded perspective on what it takes to turn data into competitive advantage in CPG.

Prior to entrepreneurship, Prabal held senior leadership roles at Procter & Gamble, Biogen, and SharkNinja, where he led global product launches, brand management, digital transformation, and multi-market growth initiatives.

He holds an MBA from Northwestern University's Kellogg School of Management. Outside of work, Prabal is a sports enthusiast, an advocate for early-stage startups, and an avid follower of the future of food and emerging consumer innovation.

Monday, February 22, 2027: Summit Day

11:30 AM AI: Technology Demos

Join three cutting edge solution providers as they each give a ten-minute demo highlighting their AI specific technology.

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3. Driving Amazon Store Profitability in the Age of Agentic Commerce - Use AI Agents Today. Prepare for Tomorrow's Shopper.

Agentic commerce is changing how consumers discover, evaluate, and buy products. For Amazon.com store owners, the opportunity starts now: using AI agents to manage the complexity of Amazon today while preparing product listings for tomorrow's AI-assisted shopper.

Managing profitable Amazon.com store growth has never been harder and requires teams to move through data collection, analysis, synthesis, and implementation at a speed that traditional teams and tools simply cannot. In this session, you'll learn why the traditional model is breaking down and, through a live demonstration of Cogentiq E-commerce, Fractal's AI-native commerce engine, see how continuous AI reasoning across 70+ business signals compresses the cycle from detection to decision to execution—from days to minutes.

Audience Learning Objectives

Recognize why traditional decision-making models can no longer keep pace with the speed of change on Amazon.com and the specific ways they break down.
Identify the capabilities that matter most when evaluating AI solutions for digital commerce, from continuous cross-signal reasoning to closed-loop execution.
See how Cogentiq E-Commerce extends team capacity by continuously monitoring, reasoning, and acting across the business—compressing detection-to-execution from days to minutes

Prabal Chaudhri, Head of AI Products, CPG at Fractal Analytics Inc.

Check out the incredible speaker line-up to see who will be joining Prabal.

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