Dave McMahon | eTail Palm Springs

Dave McMahon

Dave McMahon

Director VersaFeed
Dave McMahon

Dave McMahon brings more than a decade of experience in enterprise technology, with a background spanning product data management, eCommerce, AI and data analytics. Prior to joining VersaFeed, Dave held roles at ProductsUp, Qlik and rockITdata, helping organizations address complex data challenges and develop practical AI strategies. His combination of technical expertise and consultative experience brings a valuable perspective to discussions about preparing product data for AI-driven shopping and discovery.

Monday, February 22, 2027: Summit Day

9:10 AM SEARCH: Problem Solving Roundtable Rotations 4 rounds, 25 minutes each

During this time, roundtables will be taking place. Hosts will lead back-to-back 25-minute-long conversations with new groups of retailers for each rotation. 

Table 1: Navigating the Agentic Era: Agents That Buy and Agents That Lie 

Identifying the entity and intent behind a retail session is only getting harder as shoppers, agents, crawlers, and bots all get better at looking like something they're not. Blocking everything turns away real customers who sent an agent to shop for them, while letting them all through invites fraud that looks like legitimate traffic. In this roundtable, we explore how best-in-class retailers are embracing the agentic era by identifying the signals that separate trusted shoppers and agents from imposters, welcoming high-intent agents without opening the door to malicious actors. 

Executive, CHEQ Technologies  

Executive, CHEQ Technologies 

Table 2: Bidnamic 

Table 3: TodayPay 

Table 4: Will AI Find Your Products? Preparing for AI Shopping Discovery 

Will AI Find Your Products? Preparing for AI Shopping Discovery - As more shoppers turn to AI for product recommendations, how are retailers preparing to show up? Join a discussion about product data, content, and the steps retailers are taking to make their products discoverable across AI search and shopping experiences. Share what you're testing, where you're running into challenges, and how you plan to measure success. 

Mary Berger, Director of Client Services, Versafeed 

Executive TBD, Versafeed  

5. Optiversal 

11:40 AM SEARCH: Roundtable Rotations 4 rounds, 25 minutes each

During this time, roundtables will be taking place. Hosts will lead back-to-back 25-minute-long conversations with new groups of retailers for each rotation. 

Table 1: Navigating the Agentic Era: Agents That Buy and Agents That Lie 

Identifying the entity and intent behind a retail session is only getting harder as shoppers, agents, crawlers, and bots all get better at looking like something they're not. Blocking everything turns away real customers who sent an agent to shop for them, while letting them all through invites fraud that looks like legitimate traffic. In this roundtable, we explore how best-in-class retailers are embracing the agentic era by identifying the signals that separate trusted shoppers and agents from imposters, welcoming high-intent agents without opening the door to malicious actors. 

Executive, CHEQ Technologies  

Executive, CHEQ Technologies 

Table 2: Bidnamic 

Table 3: TodayPay 

Table 4: Will AI Find Your Products? Preparing for AI Shopping Discovery 

Will AI Find Your Products? Preparing for AI Shopping Discovery - As more shoppers turn to AI for product recommendations, how are retailers preparing to show up? Join a discussion about product data, content, and the steps retailers are taking to make their products discoverable across AI search and shopping experiences. Share what you're testing, where you're running into challenges, and how you plan to measure success. 

Mary Berger, Director of Client Services, Versafeed 

Executive TBD, Versafeed  

5. Optiversal 

2:50 PM SEARCH: Roundtable Rotations 2 rounds, 25 minutes each

During this time, roundtables will be taking place. Hosts will lead back-to-back 25-minute-long conversations with new groups of retailers for each rotation. 

Table 1: Navigating the Agentic Era: Agents That Buy and Agents That Lie 

Identifying the entity and intent behind a retail session is only getting harder as shoppers, agents, crawlers, and bots all get better at looking like something they're not. Blocking everything turns away real customers who sent an agent to shop for them, while letting them all through invites fraud that looks like legitimate traffic. In this roundtable, we explore how best-in-class retailers are embracing the agentic era by identifying the signals that separate trusted shoppers and agents from imposters, welcoming high-intent agents without opening the door to malicious actors. 

Executive, CHEQ Technologies  

Executive, CHEQ Technologies 

Table 2: Bidnamic 

Table 3: TodayPay 

Table 4: Will AI Find Your Products? Preparing for AI Shopping Discovery 

Will AI Find Your Products? Preparing for AI Shopping Discovery - As more shoppers turn to AI for product recommendations, how are retailers preparing to show up? Join a discussion about product data, content, and the steps retailers are taking to make their products discoverable across AI search and shopping experiences. Share what you're testing, where you're running into challenges, and how you plan to measure success. 

Mary Berger, Director of Client Services, Versafeed 

Executive TBD, Versafeed  

5. Optiversal 

Check out the incredible speaker line-up to see who will be joining Dave.

Download The Latest Agenda