Nikolaos Conner
Vice President Marketing Wine.com, Inc.
Monday, February 22, 2027: Summit Day
8:40 AM LOYALTY: Keynote Panel: The Future of Brand Love: What Still Creates Loyalty When Choices Are Endless
Shoppers have more options than ever, and switching brands takes a single tap. Discounts and algorithms can win a sale, but they rarely win a lasting relationship. In this keynote panel, a group of senior brand leaders will explore what still earns real loyalty, how to tell genuine affection from social media noise, and what it takes to turn casual buyers into lifelong advocates.
- Uncovering which emotional and functional drivers still build real attachment
- Distinguishing between performative "love" on social and loyalty that shows up in the P&L
- Designing experiences that turn casual shoppers into advocates over time
- Refreshing brand rituals, communities, and storytelling to keep love durable
Check out the incredible speaker line-up to see who will be joining Nikolaos.
Download The Latest Agenda