Nargiza Dakmak is Head of eCommerce at Viome, where she leads digital commerce strategy, user experience, conversion optimization, subscriptions, and marketplace growth. With more than a decade of experience across health, wellness, beauty, and fashion, she brings a practical perspective on building high-performing digital experiences, driving sustainable growth, and turning customer insights into measurable business results.
Monday, February 22, 2027: Summit Day
11:15 AM LOYALTY: Keynote Fireside Chat: Membership, Subscription, or Classic Loyalty? Choosing the Right Retention Model for Your Brand
Picking the wrong retention model can quietly drain margin for years. In this fireside chat, Nargiza Dakmak, Head of eCommerce at Viome, will draw on her experience leading subscription and retention programs to compare membership, subscription, and points-based models, and share how to tell which one fits your brand. Expect to hear about:
- Comparing membership, subscription, and points‑based structures against your category and customer behavior
- Calculating retention, LTV, and payback trade‑offs across different loyalty models
- Identifying signals that you should add, change, or retire a program type
- Stress‑testing each model against future pricing, promo, and margin constraints
Check out the incredible speaker line-up to see who will be joining Nargiza.
Download The Latest Agenda