Nargiza Dakmak is Head of eCommerce at Viome, where she leads digital commerce strategy, user experience, conversion optimization, subscriptions, and marketplace growth. With more than a decade of experience across health, wellness, beauty, and fashion, she brings a practical perspective on building high-performing digital experiences, driving sustainable growth, and turning customer insights into measurable business results.
Monday, February 22, 2027: Summit Day
11:15 AM LOYALTY: Keynote Fireside Chat: Membership, Subscription, or Classic Loyalty? Choosing the Right Retention Model for Your Brand
- Comparing membership, subscription, and points‑based structures against your category and customer behavior
- Calculating retention, LTV, and payback trade‑offs across different loyalty models
- Identifying signals that you should add, change, or retire a program type
- Stress‑testing each model against future pricing, promo, and margin constraints
Check out the incredible speaker line-up to see who will be joining Nargiza.
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