Most retail brands already have the data to personalize every touchpoint, but it sits in separate tools. The site doesn't know who the shopper is, and email and SMS find out too late. CALPAK, changed that by recognizing more of its site visitors, asking shoppers about their trip, and sending those answers straight into Klaviyo. Rochelle Willoughby, Senior Director of Retention at CALPAK, and Blake Imperl, CMO of Digioh, share how CALPAK replaced its identity vendor, launched a travel quiz that converts at nearly twice the site average, and connected it all to its email and SMS programs. Attendees will leave with a practical playbook for turning anonymous traffic into known customers and putting that data to work in every channel.

1. Find out who is already on your site before you personalize. Digioh recognized 16% of CALPAK's site visitors, and nearly a quarter of them were people Klaviyo didn't know yet
2. Ask the question your catalog can't answer. A six-question travel quiz turns a catalog of 1,600+ variants into one recommendation, and the answers give the retention team zero-party data for every flow.
3. Send the data to the channels you already run. Quiz answers and identity events sync to Klaviyo and Attentive in real time, so email and SMS act on the same shopper profile, and CALPAK could move its abandonment flows off their previous vendor without starting over.