Douglas Hwang is the Vice President of Digital Commerce at Harry’s / Mammoth Brands, where he leads initiatives to deliver seamless, end-to-end customer experiences across digital-native channels within the company’s broader omnichannel strategy.
Prior to joining Harry’s, Douglas held roles at Amazon, Etsy, Nike, Apple, and GE, spanning product, growth, and engineering leadership. He holds a Bachelor of Science in Mechanical Engineering from MIT, a Master of Science in Mechanical Engineering from Tufts University, and an MBA from the MIT Sloan School of Management.
Outside of work, Douglas enjoys playing basketball, cheering on his hometown Portland Trail Blazers, exploring the outdoors, and chasing after his two young kids with his wife in Brooklyn, New York.
Wednesday, February 25
3:20 PM Track 5: Panel: Delivering Value for a Price Conscious Shopper Throughout the Customer Journey
Meeting the needs of price-conscious shoppers means delivering true value that goes beyond just low prices—it’s about building trust and satisfaction at every touchpoint. These customers seek smart choices, meaningful benefits, and personalized experiences that make every purchase feel worthwhile. During this panel, retail and marketing experts unveil proven strategies to deliver consistent value throughout the customer journey, fostering loyalty and driving repeat business through:
- Highlighting value, not just low price, by communicating product quality, benefits, and ROI at every touchpoint
- Offering targeted promotions and loyalty programs to reward repeat purchases and create a sense of exclusivity
- Fostering loyalty and reducing cart abandonment by showcasing transparency in pricing and shipping options
- Enhancing the overall experience with free shipping, flexible payment options, and easy returns, making the journey frictionless for value-focused shoppers
Check out the incredible speaker line-up to see who will be joining Douglas.
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