Scott A. Lux

EVP Ecommerce and Technology Esprit

Scott has experience in various aspects of ecommerce, digital strategy, performance marketing, and analytics from both the brand side and agency perspective. Scott began his digital career in Seattle as a VP of Online Product Development for Chase. From there he moved to the Global Digital Agency Wunderman Thompson. After five years with the agency, he moved back to the brand side leading ecommerce and digital initiatives for American Express, Morgans Hotel Group, Diesel, John Varvatos, Intermix, Theory/alice + olivia, and Eberjey. In. his spare time he is an avid runner and has been a Professor at Columbia and FIT. He is currently Global EVP Ecommerce and Technology at Esprit.

Monday, February 24: The Future Customer Journey Summit (retailer only)

9:25 AM Keynote Fireside Chat: Crafting Connections: A Holistic, Content-First Approach to Enhancing Retail Customer Journeys

Most brands have useless personas and customer journey maps that say little about customer needs, preferences, and consumption patterns for content even though all brand interactions happen through content-based experiences (digital, physical, and human).

Brands hurdle into product and content decision making just to keep up. But customer experience is relationship building. It needs to be humanistic, focused, and all encompassing.

We will explore what it means to be content first and leveraging data and technology to enable this experience.

Check out the incredible speaker line-up to see who will be joining Scott A..

Download The Latest Agenda