Suruchi Shukla

VP, Marketing Minted

Suruchi Shukla is the Vice President of Marketing at Minted, responsible for leading the company's global Integrated Marketing strategy and execution, growing both Minted's brand awareness as well as helping deliver sales across all business lines. She brings a breadth of expertise in E-commerce and Marketing and takes pride in building digital first marketing teams and growing businesses at exponential rates. Prior to joining Minted, she spent her years at brands like HP, Apple, Nest, Google and most recently Tailored Brands, where she ran all or parts of their E-commerce business and Marketing teams. She began her career as an engineer spending time deep in coding but found her calling in the world of E-commerce 15+ years ago. Suruchi has a BS in Electrical Engineering from Louisiana State University.

Day Two: Wednesday, February 26: Customer-Centric Retail & Disruptive Innovation

1:00 PM KEYNOTE PANEL: How To Cultivate A Company Culture That Embraces Disruption and Fosters Innovation

Fostering a culture where employees feel comfortable sharing ideas and concerns, Establishing clear channels for open communication
Implementing a reward system that acknowledges and celebrates innovative thinking
Investing in continuous learning and development programs to nurture a culture of curiosity and personal growth
Encouraging executives and managers to actively participate in brainstorming sessions, pilot programs, and team collaborations
Embracing a fail-fast mentality where employees feel empowered to test new ideas

Day Three: Thursday, February 27: Visions for The Retail Future

9:55 AM KEYNOTE PANEL: Key Success Factors For Winning Brand Collaborations and Partnerships

Selecting a brand partner that will stand the test of time and provide mutual benefits
Using brand partnerships at scale
Providing a more compelling brand experience and deepening customer relationships through your partnership
Elevating products and engaging existing and new customers through your collaborations
Ensuring the brand partner’s audience is a good match for your business
Lessons learned along the way

Check out the incredible speaker line-up to see who will be joining Suruchi.

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