Jacob Pat | eTail Palm Springs

Jacob Pat

Jacob Pat

Chief Technology and Digital Transformation Officer Lovesac
Jacob Pat
Jacob Pat is a technology and digital transformation executive with deep expertise in enterprise architecture, omnichannel commerce, AI enablement, cybersecurity, and operational modernization. As Chief Technology & Digital Transformation Officer at Lovesac, he leads the company’s technology strategy, digital innovation initiatives, and enterprise transformation efforts, aligning technology investments with business growth and customer experience objectives. Jacob has a track record of building high-performing teams and driving scalable digital ecosystems across retail, eCommerce, supply chain, and customer engagement platforms. His leadership spans cloud transformation, data strategy, systems integration, automation, and emerging technologies, with a focus on creating agile, resilient, and customer-centric organizations. Known for combining strategic vision with hands-on execution, Jacob partners closely with executive leadership to accelerate innovation, optimize operations, and position organizations for long-term growth in rapidly evolving markets.

Monday, February 22, 2027: Summit Day

9:45 AM AI: Keynote Panel: AI Adoption Is Not the Hard Part. Change Management Is: Preparing Teams for an AI-Enabled Way of Working

Most organizations have learned that rolling out AI tools is the easy part, and that getting people to actually change how they work is where initiatives stall. Without the right culture, incentives, and leadership support, even the most promising technology ends up underused or abandoned. This group of retail leaders will explore where current processes block adoption, how to communicate a clear AI story that explains the why, and how to equip managers with the coaching, guardrails, and training that make new habits stick. Expect to hear about:  

  • Diagnosing where current culture, incentives, and processes block AI from sticking 
  • Communicating a clear AI story so teams understand the why, not just the tool list 
  • Equipping managers to coach through workflow change, not just announce it 
  • Setting expectations, guardrails, and training programs that make new habits durable 

Check out the incredible speaker line-up to see who will be joining Jacob.

Download The Latest Agenda