Linda Dang
CEO Sukoshi
Monday, February 22, 2027: Summit Day
12:20 PM Customer Journey: Fireside Chat: From Niche to Nationwide: How Sukoshi Is Building North America's Asian Beauty Destination One Store at a Time
What started as a single bet on an underrepresented category has become one of retail's most watched expansion stories. In this fireside chat, Sukoshi CEO and co-founder Linda Dang shares how the brand has grown from its Canadian roots to 20+ locations across North America — with a target of over 40 stores by end of 2026 — by betting on physical retail at a moment when most brands were retreating from it. Linda will discuss how Sukoshi is capitalizing on the cultural wave fueling mainstream interest in Asian beauty, and why the in-store experience remains the irreplaceable heart of the brand's growth strategy.
- Architecting growth around Sukoshi's store-first model — designed around discovery, education, and consultative selling in a category where texture, routine, and trust matter
- Riding the cultural wave without chasing trends distinguishes lasting Asian beauty innovation from short-term viral hype, leading to a long-term curation philosophy
- Navigating operational realities of expanding in the US, from regulatory complexity and supply chain logistics to localizing each store for its market
- Positioning the brand as a platform and brand accelerator for Asian beauty brands entering North America
Check out the incredible speaker line-up to see who will be joining Linda.
Download The Latest Agenda