Maxx Blank

Co-founder and COO Triple Whale, Inc.

Maxx Blank is COO and Co-Founder of Triple Whale, the AI operating system for commerce, serving 65,000+ brands with everything from measurement and attribution to agentic AI that autonomously executes the work of running a business. Entrepreneurship has been the throughline of Maxx's life, he's built and scaled multiple DTC brands on Shopify, living every operational headache the platform now solves. That operator's instinct is what shaped the earliest bet he and his co-founders made: that trusted measurement is the foundational layer making true business automation possible, a conviction that became one of the company's most enduring competitive advantages. Today, Maxx leads the operational engine behind one of the fastest-growing AI companies in commerce.

Tuesday, February 23, 2027

9:35 AM Keynote Panel: What Growth Really Looks Like Now: Margin, Market Share, and the New Rules of Retail Success

For years, retail success was measured largely by top-line growth, but rising costs and softer demand have made volume alone a misleading scorecard. Today, the retailers pulling ahead are the ones who know which sales actually strengthen the business and which simply look good on a quarterly report. These retail executives will explore how to redefine growth to balance revenue, profit quality, and market share, identify the levers that still deliver in a tougher environment, build dashboards that reveal when growth is truly profitable, and realign incentives away from empty volume and vanity metrics.

Redefining growth to balance revenue, profit quality, and share gains
Identifying which growth levers still work in a higher‑cost, slower‑demand world
Building dashboards that show when "profitable growth" is actually happening
Shifting incentives so teams stop chasing empty volume and vanity metrics

Check out the incredible speaker line-up to see who will be joining Maxx.

Download The Latest Agenda