Data governance is often treated as a compliance exercise, something to manage risk rather than drive results. In reality, poor data quality and limited access quietly undermine the personalization, targeting, and customer experiences that retailers depend on to grow. This group of data leaders will explore how data health connects directly to CX and revenue outcomes, where governance gaps are capping performance, how to build ownership and standards that make trusted data widely usable, and how to make the business case for governance as a growth enabler rather than a cost center. 

• Connecting data quality and access directly to personalization, targeting, and CX outcomes 
• Identifying governance gaps that quietly cap revenue, not just create regulatory risk 
• Designing ownership, standards, and processes that make trusted data widely usable 
• Building the business case to invest in governance as a growth enabler, not a cost center