Stephanie Campbell | eTail Palm Springs

Stephanie Campbell

Stephanie Campbell

Senior Director of Social Media Anthropologie
Stephanie Campbell
Stephanie Campbell is the Senior Director of Social Media at Anthropologie Group, where she leads social strategy across Anthropologie’s fashion, home, weddings, and lifestyle businesses, overseeing content, channel strategy, community, creators, and platform growth. With 14 years of experience across fashion, lifestyle, and retail, Stephanie specializes in building social ecosystems that connect culture, creativity, community, and commerce. At Anthropologie, she has helped evolve social from a publishing channel into a broader engine for brand relevance and growth—building high-performing teams, scaling emerging platforms, developing repeatable content franchises, and creating breakthrough cultural moments that have generated hundreds of millions of impressions. Prior to Anthropologie, Stephanie helped build Aerie’s social media team and presence during the growth of its purpose-driven #AerieREAL platform. She was named to Philadelphia Business Journal’s 40 Under 40 and Main Line Today’s Power Women in 2026. Stephanie holds an MBA from the University of Pittsburgh’s Katz Graduate School of Business and leads with a simple philosophy: doing well by doing good.

Wednesday, February 24, 2027

2:40 PM 3: Panel: Hacking the Algorithm: Content That Wins Attention for a New Era in Social Media

Social platforms are constantly changing what they reward, and the creative formats that captured attention last year may barely register in today's feeds. With every platform favoring different formats and behaviors, brands need to be deliberate about matching the right creative to both the channel and the campaign goal. Our panel of social media experts will explore which formats, from short-form video to carousels and interactive ads, are performing best on each major platform, how to align ad formats with goals like awareness, discovery, and engagement, platform-specific tips for optimizing captions, CTAs, and visual storytelling, and how to test and measure to find top performers. 

  • Understand which creative formats—such as short-form video, carousel, collection, and interactive ads—perform best on each major social platform in 2027 
  • Learn how to align ad formats with specific campaign goals like brand awareness, product discovery, lead generation, and engagement  
  • Discover platform-specific tips for optimizing creative elements like captions, CTAs, and visual storytelling  
  • Explore testing and measurement strategies to identify top-performing formats 

Check out the incredible speaker line-up to see who will be joining Stephanie.

Download The Latest Agenda