John Miller is Chief Digital Officer at Capezio, one of the best-known names in dancewear. He has more than 20 years of experience in e-commerce and digital marketing. He runs Capezio's digital business in the US, Australia and the EU/UK, including two Shopify Plus stores: the Capezio brand site and Discount Dance, a multi-brand dance retailer. His team covers e-commerce, IT, customer analytics and marketing technology. He is known for a practical, data-first approach, holding digital spend to measurable results, from conversion rates and channel attribution to catalog and inventory data quality.