Jordan Roberson | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Jordan Roberson

Senior Director, Digital Marketing Johnny Was

Jordan Roberson is the Director of Digital Marketing at Johnny Was, a luxury boho chic women's fashion and lifestyle brand. He is passionate about customer-centricity, brand building, performance marketing, and advanced measurement. With both agency and in-house experience, he has helped fuel profitable growth for many fashion and beauty brands including the likes of Vuori, goop, and The Honest Company.

Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies

4:15 PM Panel: Decoding Incrementality: Harnessing it as the Key Metric for Retail Media Success

  • Discussing the effectiveness of incrementality as a retail media metric 
  • Understanding how to more accurately measure incrementality fir better ROI and business growth 
  • Sharing case studies and industry examples where prioritizing incrementality has led to successful outcomes in RM 

Check out the incredible speaker line-up to see who will be joining Jordan.

Download The Latest Agenda