Nour Semaan is a CRM and digital marketing leader with more than a decade of experience shaping customer engagement strategies for some of the most recognized names in luxury and retail. She currently leads Email & SMS Marketing at Holt Renfrew, Canada’s leading luxury retailer, where she oversees CRM, lifecycle marketing, personalization, and customer engagement initiatives. Prior to Holt Renfrew, Nour led marketing automation at Canada Goose, developing sophisticated customer journeys and personalization strategies across global markets. Her career spans luxury, fashion, retail, and automotive, giving her a strong perspective on how leading brands can use customer data, technology, and CRM to build meaningful relationships and drive long-term growth. Beyond her industry leadership, Nour is a professor of Digital Marketing at George Brown College, where she brings real-world retail and CRM experience into the classroom and helps develop the next generation of marketers. She is also an international speaker, sharing her expertise on CRM, personalization, customer experience, and the future of retail.