Amanda is a data-driven Performance Marketer with experience managing and growing agency teams and scaling DTC Brands. At Zenni, she leads the in-house Performance Marketing team focused on growth. Her team manages direct response initiatives and new customer acquisition across Search, Social, Shopping, App, Programmatic, Audio and Video channels. Her team is the winner of several awards like Search Engine Land's Best In-House PPC Team, US Search Awards Best In-House Team and a finalist for the Global Search Awards Best In-House PPC Team.
Monday, February 22, 2027: Summit Day
8:40 AM SEARCH: Keynote Panel: Smarter Search in 2027: Rethinking Budget, Attribution, and Strategy
AI answers, marketplaces, and traditional search results now compete for the same moment of discovery. More shoppers are finding what they need without ever clicking through, and the old rules for splitting budget between paid and organic no longer hold. In this keynote panel, a mix of marketing and eCommerce executives will share how they're rethinking where search dollars go, how to measure discovery that happens off-site, and how to get paid and organic teams working toward the same goals.
- Mapping how AI‑shaped search is blurring the line between paid and organic visibility
- Rethinking budget allocation when answer engines, marketplaces, and SERPs overlap
- Updating attribution models to account for zero‑click and AI‑mediated discovery
- Aligning paid and organic teams around shared intent signals and outcome metrics
Check out the incredible speaker line-up to see who will be joining Amanda.
Download The Latest Agenda