When a category takes off, the brand that built it suddenly has a lot of company. In this fireside chat, Katie Marston, CMO of Once Upon a Farm, will share how the brand that helped pioneer fresh, organic kids' food is protecting its place as parents' first choice as competitors crowd the aisle, and what it takes to hold that authority through rapid growth and a move to the public markets.  

• Distilling the proof points and signals that reinforce your authority at every touchpoint 
• Positioning around expertise, quality, or leadership instead of just price or noise 
• Using content, education, and endorsements to stay the default choice in cluttered aisles 
• Monitoring brand strength, preference, and pricing power as competitors pile in