Ryan Klausner is a customer experience and ecommerce leader with 15+ years of experience building and scaling global CX organizations for high-growth DTC brands. He currently leads Customer Experience at BASED and previously spent nearly five years leading Global CX at Who Gives A Crap, including navigating a global toilet paper shortage and the resulting pandemic-era demand surge. Ryan specializes in transforming CX from a reactive support function into a strategic growth engine, with a focus on retention, AI and automation, customer insights, and operational efficiency. He also advises ecommerce brands through ExtensionCX, helping leaders build customer operations that scale while improving customer experience, retention, and operational efficiency. A frequent speaker on CX, ecommerce, AI, and leadership, Ryan brings a practical operator’s perspective on building customer organizations that are better for customers and deliver measurable business impact.