Carey Collins Krug

Chief Marketing Officer Vuori

Carey Collins Krug is Vuori's Chief Marketing Officer, leading the company's global marketing organization and overseeing the vision, strategy and execution of brand, creative, consumer engagement, digital, retail, wholesale and integrated marketing efforts.

In this role, she is responsible for advancing Vuori's global marketing strategy, deepening emotional connection with consumers, strengthening integration across channels and marketing, and building on the brand's momentum as Vuori continues to scale globally.

Prior to joining Vuori in 2026, she served as Chief Marketing Officer at Abercrombie & Fitch, where she was instrumental in repositioning the brand, driving a digital-first transformation and reigniting cultural relevance with a new generation of consumers. Under her leadership, Abercrombie re-emerged as one of the fastest-growing brands in the U.S., fueled by evolved brand positioning, influencer marketing and a disciplined test-and-learn approach to modern marketing.

Previously, Carey held senior global marketing roles at David Yurman, Ralph Lauren and Donna Karan International, where she led large-scale brand campaigns, global expansion efforts and early digital innovation initiatives. She began her career in brand and communications roles across luxury and agency environments, building a strong foundation in storytelling, brand development and consumer connection that continues to shape her leadership approach today.