Bruno Campos

CMO SelectBlinds

Bruno Campos Pinto Silva is a senior marketing and digital growth executive with over 25 years of experience leading enterprise-scale revenue and digital transformation for organizations including Nike, General Motors, AB InBev, Banco PAN, and Select Blinds (Hunter Douglas Group). Currently Vice President of Marketing at Select Blinds, Bruno has managed P&Ls exceeding $250M, led teams of 40+ across multiple countries, and driven measurable results in omnichannel commerce, AI-driven growth, and customer lifecycle strategy.

Monday, February 22, 2027: Summit Day

8:40 AM SEARCH: Keynote Panel: Smarter Search in 2027: Rethinking Budget, Attribution, and Strategy

AI answers, marketplaces, and traditional search results now compete for the same moment of discovery. More shoppers are finding what they need without ever clicking through, and the old rules for splitting budget between paid and organic no longer hold. In this keynote panel, a mix of marketing and eCommerce executives will share how they're rethinking where search dollars go, how to measure discovery that happens off-site, and how to get paid and organic teams working toward the same goals.

Mapping how AI‑shaped search is blurring the line between paid and organic visibility
Rethinking budget allocation when answer engines, marketplaces, and SERPs overlap
Updating attribution models to account for zero‑click and AI‑mediated discovery
Aligning paid and organic teams around shared intent signals and outcome metrics

Check out the incredible speaker line-up to see who will be joining Bruno.

Download The Latest Agenda