Aimee Bayer-Thomas
Chief Retail Officer Ulta
Wednesday, February 24, 2027
8:00 AM Keynote Fireside Chat: Stores as Strategic Assets: Rethinking the Role of the Physical Footprint in Digital Growth
- Recasting stores as acquisition, fulfillment, and media engines, not just POS
- Mapping how store proximity, services, and events lift digital performance
- Configuring assortments, layouts, and staffing to support omnichannel journeys
- Measuring the true P&L of store networks in a digitally led environment
Check out the incredible speaker line-up to see who will be joining Aimee.
Download The Latest Agenda