Kimberly Shenk

Co-Founder & CEO Novi Connect

Kimberly Shenk is the Co-Founder and CEO of Novi, the data infrastructure for trustworthy, verified product information to help leading CPG brands and retailers including SC Johnson, Ulta Beauty, Paul Mitchell and Target, stand out to consumers. A data scientist turned serial tech entrepreneur, she has deep experience leading data and product teams at companies like Eventbrite, Domino Data Labs, and NakedPoppy, where she was Co-Founder and Head of Product.

She previously served as Chief Data Scientist for Pacific Air Forces while a U.S. Air Force Captain. Kimberly holds a B.S. from the U.S. Air Force Academy and an M.S. in Data Science from MIT, and has been featured in Forbes, TechCrunch, and Inc. Magazine's Female Founders of 2025.

Tuesday, February 23, 2027

1:05 PM Keynote Panel: The AI ROI Reckoning: Measuring If Your Investment Is Actually Paying Off

After a wave of enthusiastic AI investment, retail leaders are now facing a harder question from their CFOs and boards: what has it actually delivered? Plenty of pilots have produced impressive demos, but far fewer can point to measurable gains in revenue, margin, or cost to serve. Our panel of retail experts will share how to separate AI projects that generate hype from those that generate cash, define the KPIs that prove real value, build ROI cases that finance will sign off on, and use hard numbers to decide which pilots to scale, fix, or shut down

Separating AI experiments that generate hype from those that generate cash
Defining the KPIs that prove AI value across revenue, margin, and cost to serve
Building ROI cases that finance and boards will actually sign off on
Deciding which AI pilots to scale, fix, or shut down based on hard numbers

Check out the incredible speaker line-up to see who will be joining Kimberly.

Download The Latest Agenda