Kristie Bidlake
VP, eCommerce Trupanion
Monday, February 22, 2027: Summit Day
3:40 PM SEARCH: Panel Discussion: Making Your Products Discoverable: How Data & Content Work Together in AI‑Led Search
- Connecting product data, content, and brand cues so every platform tells the same story
- Structuring attributes, images, and copy so AI search and classic SEO reinforce each other
- Surfacing brand values and proof points directly inside product information
- Measuring how unified data and content improve visibility and conversion across channels
Check out the incredible speaker line-up to see who will be joining Kristie.
Download The Latest Agenda