Stella Cox is a product and technology leader at L.L.Bean, where she leads product strategy across ecommerce, checkout, payments, loyalty, order management, fulfillment, and customer self-service. Her work sits at the intersection of customer experience, business strategy, and technology. She led L.L.Bean’s multimillion-dollar enterprise loyalty transformation, coordinating across numerous software development teams and business teams, and helped drive a three-year commerce platform modernization from HCL Commerce to commercetools. She focuses on turning loyalty and customer data into connected, personalized experiences across digital and store channels. With 14+ years spanning product, technology, operations, and leadership roles in the private sector and the U.S. Department of Defense, Stella began her career as a U.S. Army logistics officer. She holds an MBA from the University of Massachusetts Amherst and a B.S. from Cornell University.
Tuesday, February 23, 2027
4:30 PM Panel: Harnessing Zero and First-Party Data: Innovative Strategies for Next-Level Retail Personalization
As third-party data becomes less reliable and customers grow more protective of their privacy, the information shoppers share directly with a brand has become one of its most valuable assets. Used well, zero- and first-party data can power personalization that feels helpful rather than intrusive, strengthening trust with every interaction. This group of customer experience and data leaders will share how to collect zero-party data through quizzes, surveys, and preference centers, use AI to turn that data into timely and relevant experiences, build loyalty through transparent use of what customers share, and continuously refine personalization with direct customer input to drive measurable results.
- Collecting zero-party data through surveys, preference centers or quizzes to capture explicit customer intentions and preferences
- Leveraging AI to analyze zero and first-party data for creating highly personalized, timely, and relevant retail experiences
- Enhancing customer loyalty and trust by transparently using willingly shared data to tailor offers, recommendations, and communications
- Continuously refining AI models with direct customer input to innovate and optimize personalization strategies for measurable business impact
Check out the incredible speaker line-up to see who will be joining Stella.
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