Simona Shakin | eTail Palm Springs

Simona Shakin

Simona Shakin

VP, Product & Retention Marketing ETSY
Simona Shakin
Simona Shakin is the VP of Product & Retention Marketing at Etsy, where she leads Global Product Marketing, Customer Retention Marketing, Content Marketing, and Seller Marketing within the CMO organization. Under her leadership, these teams align product and marketing strategy to deepen customer relationships, build lasting loyalty, and drive long-term growth for Etsy’s global community of buyers and sellers

Monday, February 22, 2027: Summit Day

8:40 AM LOYALTY: Keynote Panel: The Future of Brand Love: What Still Creates Loyalty When Choices Are Endless

Shoppers have more options than ever, and switching brands takes a single tap. Discounts and algorithms can win a sale, but they rarely win a lasting relationship. In this keynote panel, a group of senior brand leaders will explore what still earns real loyalty, how to tell genuine affection from social media noise, and what it takes to turn casual buyers into lifelong advocates. 
  • Uncovering which emotional and functional drivers still build real attachment 
  • Distinguishing between performative "love" on social and loyalty that shows up in the P&L 
  • Designing experiences that turn casual shoppers into advocates over time 
  • Refreshing brand rituals, communities, and storytelling to keep love durable 

4:45 PM Women in eTail Panel and Networking Event

Join us for a dynamic session where top women leaders in eCommerce share their experiences and insights on thriving in the digital retail space. From AI marketing strategies to customer experience optimization, you'll get practical tips and inspiration to help you grow in this fast-paced industry. Plus, stick around for some great networking opportunities to connect with like-minded professionals and build new relationships that can help take your career to the next level. 


  

4:45 PM Women in eTail Panel and Networking Event

Join us for a dynamic session where top women leaders in eCommerce share their experiences and insights on thriving in the digital retail space. From AI marketing strategies to customer experience optimization, you'll get practical tips and inspiration to help you grow in this fast-paced industry. Plus, stick around for some great networking opportunities to connect with like-minded professionals and build new relationships that can help take your career to the next level. 


  

4:45 PM Women in eTail Panel and Networking Event

Join us for a dynamic session where top women leaders in eCommerce share their experiences and insights on thriving in the digital retail space. From AI marketing strategies to customer experience optimization, you'll get practical tips and inspiration to help you grow in this fast-paced industry. Plus, stick around for some great networking opportunities to connect with like-minded professionals and build new relationships that can help take your career to the next level. 


  

4:45 PM Women in eTail Panel and Networking Event

Join us for a dynamic session where top women leaders in eCommerce share their experiences and insights on thriving in the digital retail space. From AI marketing strategies to customer experience optimization, you'll get practical tips and inspiration to help you grow in this fast-paced industry. Plus, stick around for some great networking opportunities to connect with like-minded professionals and build new relationships that can help take your career to the next level. 


  

Check out the incredible speaker line-up to see who will be joining Simona.

Download The Latest Agenda