Fizza Ijaz is a global CPG marketing and innovation leader with more than 16 years of experience driving commercial growth across international markets. She has led innovation strategies, category-transforming portfolio resets, and brand-building initiatives for some of the world's leading consumer goods businesses. Passionate about putting culture at the center of innovation, Fizza specializes in identifying emerging consumer needs, translating trends into winning propositions, and accelerating growth through disruptive, consumer-led innovation.