eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Evan Beigel, Director, eCommerce, at Guitar Center
Guitar Center Logo

Evan Beigel

Director, eCommerce,
Guitar Center

Check out the incredible speaker line-up to see who will be joining Evan.

Download The Latest Agenda

Day 1: eCommerce And Omnichannel Growth Drivers

Tuesday, February 25th, 2020

2:55 PM Panel Discussion: Driving Omnichannel Engagement By Designing A Personalized Customer Journey

The customer journey is not linear and the path to purchase is unpredictable at best. Panelists will share the ways in which they are engaging customers across touchpoints by providing individualized experiences and content. Learn how they are:

  • Utilizing AI and customer data to craft new and unique digital experiences to engage customers across channels
  • Identifying the technology that is providing a contextually relevant customer experience 
  • Testing to ensure which algorithm is the best for targeted customer interaction—and determining when parameters should be changed based on customer behavior and product 
  • Measuring how customer satisfaction and happiness will translate to a greater lifetime value

Day 2: The Evolution Of Digital & Omni-Channel

Wednesday, February 26th, 2020

5:00 PM Retailer Roundtables – Pick A Table, Bring Your Challenges, Get Solutions (And A Cocktail!)

Each of our retailer roundtables has a host to facilitate an in depth discussion around a specific topic. Chat it up with peers who can give you different perspectives on a ton of different challenges, and who share similar interests.

Table 1: Internal Flows & Processes: Ensuring alignment within Merchandising, Planning, Finance, & Operations
Hosted By: Kat Guerrero, Product Manager, Business Tools, UncommonGoods

Table 2: Topic Pending
Hosted By: Craig Kapilow, Senior Director, Brand Partnerships & Integrated Marketing, Rue Gilt Groupe

Table 3: Creating The Best Audiences For Facebook And Instagram To Get Your Products Discovered
Hosted By: Mark Bietz, CMO,

Table 4: Considerations And Challenges Of Site Enhancement Prioritization
Hosted By: Evan Beigel, Director, eCommerce,, Guitar Center

Table 5: Mobile eCommerce Design - What's Next?
Hosted By: Bita Shahian, eCommerce Developer/Designer, Cult Gaia