I am a Merchandising and Marketing professional, recently promoted to Director of eCommerce, in charge of the Guitarcenter.com business. Previously, I served as Sr. Manager, Merchandising for Guitarcenter.com, which followed my entry point into eCommerce retail as a merchant of technology products for Guitar Center’s direct businesses. My career in eCommerce retail has spanned 5.5 years to date, and was proceeded by a rich, two-decade history of commercial music production and recording studio ownership. In addition, I have taught college level courses in commercial music making, led seminars with undergraduate and graduate students at prestigious institutions worldwide, and continue to serve on panels at industry tradeshows. As Director of eCommerce for GC.com, I am continuing to optimize GC brand’s presence on the web, while driving a multi-channel experience through a digital lens.
Check out the incredible speaker line-up to see who will be joining Evan.
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