Hailey Schraer
Digital Optimization Manager The Scotts Miracle Gro Company, LLC
Tuesday, February 23, 2027
4:30 PM Panel: A/B Testing Beyond the Website: How to Apply Experimentation Thinking Across Email, Merchandising, and Content
- Extending A/B testing discipline from PDPs into email, onsite content, and in‑store experiences
- Designing experiments that answer real commercial questions, not just curiosity tests
- Building lightweight test‑and‑learn frameworks teams can run without a data science army
- Creating feedback loops so winning tests quickly become standard practice
Check out the incredible speaker line-up to see who will be joining Hailey.
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