For years, presence was the strategy. More channels, more touchpoints, more routes to the customer. What retailers are discovering is that presence did not produce more profit, it produced more complexity. BOPIS, ship-from-store, same-day delivery, wholesale, marketplaces, retail media alongside DTC: the omnichannel ambition got built, and now the bills are coming due in last-mile costs, inventory misallocation, margin erosion, and customer relationships nobody fully owns. During this panel, expect to hear a group of retail experts discuss:  

• Auditing your channel footprint against actual margin contribution rather than revenue or reach 
• Identifying where omnichannel promises are creating customer experience debt that does not show up in the P&L until it is too late 
• Building the financial visibility to make channel prioritization decisions before cost pressure forces them 
• Deciding which partner relationships, wholesale, marketplace, or retail media, are worth the control you give up to maintain them