Preston McFarland
Head of Brand Branded Bills
Tuesday, February 23, 2027
5:20 PM Case Study: Selling the Vision Internally: How to Get C-Suite Buy-In for Initiatives That Don't Have a Clear Precedent
- Framing new ideas in terms of risk, upside, and strategic fit for the business
- Building simple narratives and models that make unfamiliar bets feel tangible
- Mapping stakeholders, concerns, and champions before you walk into the room
- Using pilots, milestones, and proof points to earn trust in stages
Check out the incredible speaker line-up to see who will be joining Preston.
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