With over a decade of experience leading brand, marketing, and experiential strategy, Preston has partnered with global icons such as Nike, Jordan Brand, and Apple, as well as disruptive growth-stage companies like Bad Birdie and Branded Bills. Serving as Head of Brand at Branded Bills, he oversees creative, product decoration, content, and tone / visual strategy initiatives that unify brand voice and drive market impact.
Tuesday, February 23, 2027
5:20 PM Case Study: Selling the Vision Internally: How to Get C-Suite Buy-In for Initiatives That Don't Have a Clear Precedent
The ideas most likely to move a business forward are often the hardest to get approved, because nothing proves they'll work yet. In this case study, Preston McFarland, Head of Brand at Branded Bills, will share how he makes the case for untested bets inside a fast-growing, founder-led brand, and how to earn leadership's trust one proof point at a time.
- Framing new ideas in terms of risk, upside, and strategic fit for the business
- Building simple narratives and models that make unfamiliar bets feel tangible
- Mapping stakeholders, concerns, and champions before you walk into the room
- Using pilots, milestones, and proof points to earn trust in stages
Check out the incredible speaker line-up to see who will be joining Preston.
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