Ingrid Cordy | eTail Palm Springs

Ingrid Cordy

Ingrid Cordy

Chief Marketing Officer HigherDose
Ingrid Cordy
Ingrid Milman Cordy is the Chief Marketing Officer at HigherDOSE, the cult-favorite wellness device brand bringing cutting-edge science once reserved for luxury spas, wellness clinics, and recovery centers directly into the home. From infrared and red light therapy to advanced recovery technologies, HigherDOSE has consistently stayed ahead of consumer trends, creating category-defining products that have helped transform wellness from an occasional indulgence into an everyday ritual. With over 15 years of experience at the intersection of wellness, beauty, and technology, Ingrid has built and scaled digital businesses for global brands including e.l.f. Beauty, Nuun Hydration, Pepsi, and The Estée Lauder Companies. At e.l.f., she delivered triple-digit growth across DTC and Amazon; at Nuun, she guided the brand through its acquisition by Nestlé Health Science. A recognized voice in digital commerce and brand building, Ingrid hosts the Infinite Shelf podcast and is a frequent speaker at events including eTail, NRF, and SXSW. Based in Seattle, she blends her expertise in strategy with her belief that self-care should feel powerful, accessible, and transformative.

Wednesday, February 24, 2027

9:35 AM Keynote Panel: The New CMO Playbook: Growth, Accountability, and the Expanding Mandate

The role of the CMO has expanded well beyond brand and campaigns, with marketing leaders now expected to own growth outcomes and prove their direct impact on revenue and profit. That broader remit brings new opportunities to shape the business, but also greater accountability and closer scrutiny from the rest of the C-suite. These marketing chiefs will discuss how to own end-to-end growth across brand, performance, and loyalty, build measurement systems that tie marketing to financial results, partner with finance, product, and operations to earn a bigger commercial role, and reshape teams so marketing can lead on AI, data, and customer experience. Attendees can expect to hear about:  

  • Owning end‑to‑end growth outcomes across brand, performance, and loyalty 
  • Building measurement systems that tie marketing directly to revenue and profit 
  • Partnering with finance, product, and ops to earn a bigger commercial remit 
  • Reshaping teams and skills so marketing can lead on AI, data, and CX 

Check out the incredible speaker line-up to see who will be joining Ingrid.

Download The Latest Agenda