Amber Miller | eTail Palm Springs

Amber Miller

Amber Miller

Chief Revenue Officer GovX
Amber Miller

Wednesday, February 24, 2027

10:25 AM Keynote Panel: Where the Money Goes: Capital Allocation Decisions That Define Your Brand Strategy

Every major retail bet right now comes down to the same question: stores, technology, or inventory, and in what order. This session brings C-suite retail executives together to share how they are making those calls, what they got wrong the first time, and how the criteria for investment have shifted as the cost of being wrong on any one of them has gone up. 

  • Sequencing store, technology, and inventory investment when the business case for each competes for the same pool of capital 
  • Deciding when a digital transformation investment has earned the next tranche versus when to cut and redeploy 
  • Building inventory strategy that protects margin and customer promise without tying up capital in the wrong places 
  • Presenting capital allocation trade-offs to a board that wants growth and efficiency from the same budget 

Check out the incredible speaker line-up to see who will be joining Amber.

Download The Latest Agenda