Linley Shaw
Director, eCommerce True Botanicals
Monday, February 22, 2027: Summit Day
2:20 PM SEARCH: Checklist Panel: eCommerce SEO Fundamentals That Still Move the Needle: The Core Tactics Driving Traffic and Revenue Today
- Structuring site architecture, category pages, and internal links so Google can easily crawl and understand your catalog
- Optimizing product and collection pages with search‑friendly copy, images, and metadata that still convert human shoppers
- Strengthening technical foundations like page speed, mobile performance, and clean URLs to protect rankings and revenue
- Building an intent‑led content strategy around FAQs, guides, and comparison pages that reliably capture high‑value traffic
Check out the incredible speaker line-up to see who will be joining Linley.
Download The Latest Agenda