A Senior Marketing Analytics Executive with over 25 years of experience leading data, analytics, and now AI initiatives. He heads marketing analytics at Life Extension, where he drives customer insights, forecasting, ROI, marketing campaign performance, AI-driven channel solutions, and applying machine learning techniques such as propensity modeling, product recommenders, and time series forecasting . He is passionate about making AI practical for business leaders and translating data into measurable results, advancing beyond correlation to uncover true causation. Throughout his career, he has remained driven by a single question: Why?