AI search tools are now deciding which products shoppers see, and they rely on whatever data and content they can find. When product attributes, images, and copy tell different stories across platforms, brands quietly drop out of the answer. In this panel discussion, a group of eCommerce and product content leaders will share how they're aligning data and content so products surface in both AI-led and traditional search, and how they're tracking the payoff in visibility and conversion. Our experts will cover:  

• Connecting product data, content, and brand cues so every platform tells the same story 
• Structuring attributes, images, and copy so AI search and classic SEO reinforce each other 
• Surfacing brand values and proof points directly inside product information 
• Measuring how unified data and content improve visibility and conversion across channels