Born & raised in the SF Bay Area, Joseph is an e-commerce and retention marketing specialist with a love for values-driven brand storytelling and deciphering each & every unique customer journey. As head of their digital marketing team, he owns the Equator Coffees DTC customer funnel, including paid media acquisition campaigns, loyalty and subscriber retention strategies, revenue-driving marketing automations, and much more. When he's not setting up A/B tests, Joseph can be found out on the trail or posted up at a cozy café.
Wednesday, February 24, 2027
5:05 PM 1. Working Group: Subscription Economics Under Pressure: Protecting Your Model When Acquisition Costs Keep Rising
As acquisition costs climb, subscription brands are finding that the economics that once made their models attractive are harder to sustain, with longer payback periods putting pressure on margins and growth. In this working group, participants will share how they're strengthening their models through smarter retention, pricing, and offer strategies, and exchange ideas for building subscription programs that stay profitable even as customers get more expensive to win.
Check out the incredible speaker line-up to see who will be joining Joseph.
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