Dan Marques | eTail Palm Springs

Dan Marques

Dan Marques

General Manager, Direct to Consumer, Digital & Social Commerce Vera Bradley
Dan Marques

Tuesday, February 23, 2027

4:30 PM Panel: Tech Stack Discipline: How to Put Guardrails on Tool Adoption Without Slowing the Business Down

With new tools launching constantly, it has never been easier for teams to add software to solve an immediate problem, and never harder to keep the overall tech stack under control. Over time, that sprawl leads to overlapping capabilities, underused licenses, and rising costs that few people have full visibility into. These IT and digital leaders will share how to set clear criteria for adopting new tools, audit the current stack for redundancy and wasted spend, create approval paths that balance speed with control, and track stack health through simple metrics on usage, cost, and business impact. 

  • Setting clear criteria for adding new tools based on value, overlap, and total cost of ownership 
  • Auditing your current stack to spot redundant capabilities and underused features 
  • Creating approval paths that balance speed for teams with control for IT and finance 
  • Tracking stack health with simple metrics on usage, cost, and business impact 

Check out the incredible speaker line-up to see who will be joining Dan.

Download The Latest Agenda