Dezirae McGee
Director, Creative and Social Hibbett
Monday, February 22, 2027: Summit Day
12:00 PM AI: Fireside Chat: Marketing with AI: From Hype to Habit
Most marketing teams have tested AI. Far fewer have made it part of how the work gets done every day. In this fireside chat, Kayla Brown, Director of Lifecycle Marketing, and Dezirae McGee, Director of Creative and Social, will share how Hibbett has built AI into its lifecycle and creative work, and what it takes to turn early experiments into lasting habits. Expect to hear about:
- Identifying frontline and back‑office workflows where AI already pays off
- Embedding AI tools into daily routines instead of treating them as side projects
- Redesigning processes so humans handle exceptions and judgment, not data drudgery
- Tracking operational KPIs that prove AI is saving time, cost, or mistakes
Check out the incredible speaker line-up to see who will be joining Dezirae.
Download The Latest Agenda