Taran Ghatrora | eTail Palm Springs

Taran Ghatrora

Taran Ghatrora

CEO & Co-Founder Blume
Taran Ghatrora

Thursday, February 25, 2027

9:00 AM Keynote Panel: Built Different: What Founders Know About Brand Building That the Playbook Doesn't Cover

  • Identifying the brand bets worth protecting when investors, retail partners, or performance marketers push in a different direction 
  • Scaling revenue without training customers to expect discounts or diluting the positioning that drove early loyalty 
  • Deciding when to stay DTC and when wholesale, retail, or marketplace expansion makes the brand stronger rather than cheaper 
  • Reading the signals that tell you the brand is drifting before it shows up in acquisition costs or retention rates 

Check out the incredible speaker line-up to see who will be joining Taran.

Download The Latest Agenda