Todd Dreith | eTail Palm Springs

Wednesday, February 24, 2027

Defining what authenticity means for your brand in an AI-driven world — and why the answer looks different for DTC startups versus omnichannel giants
Balancing the pressure to automate content, service, and personalization at scale without eroding the human moments that turn first-time buyers into loyal customers
Measuring consumer trust as a business metric and building internal frameworks that treat authenticity not as a brand value on a wall but as a KPI on a dashboard
Rebuilding customer confidence when AI missteps happen and closing the gap between what your brand promised and what the algorithm delivered

Check out the incredible speaker line-up to see who will be joining Todd.