Reed is a marketing executive with more than 15 years of experience driving growth through CRM, loyalty, retention, and lifecycle marketing. As Director of CRM at The Vitamin Shoppe, he leads strategies that strengthen customer relationships, drive engagement, and increase long-term customer value. With a career spanning both brand and agency leadership, Reed brings a unique perspective on connecting customer experience, data, and technology to deliver measurable business results. His expertise includes loyalty and retention strategy, personalization, marketing technology, and customer lifecycle orchestration.
Thank You,
Monday, February 22, 2027: Summit Day
2:20 PM LOYALTY: Panel Discussion: Email, SMS, App, and Store: Creating One Connected Retention Engine
Customers don't think in channels. They open an email, tap a text, browse the app, and walk into a store, often all in the same week. In this panel discussion, a group of retention and lifecycle leaders will share how they connect those touchpoints into one coordinated experience, keep messages from stepping on each other, and measure loyalty by the customer rather than the channel. Expect to hear about:
- Mapping how customers actually move between email, SMS, app, and stores over time
- Coordinating journeys so channels reinforce each other instead of repeating messages
- Aligning offers, timing, and creative so every touch nudges the next best action
- Measuring retention impact at the customer level, not just channel performance
Check out the incredible speaker line-up to see who will be joining Reed.
Download The Latest Agenda