Reed is a marketing executive with more than 15 years of experience driving growth through CRM, loyalty, retention, and lifecycle marketing. As Director of CRM at The Vitamin Shoppe, he leads strategies that strengthen customer relationships, drive engagement, and increase long-term customer value. With a career spanning both brand and agency leadership, Reed brings a unique perspective on connecting customer experience, data, and technology to deliver measurable business results. His expertise includes loyalty and retention strategy, personalization, marketing technology, and customer lifecycle orchestration. Thank You,