Shiyao Tang left a career at DoorDash and Amazon to build Soir Sì, a sculptural silk womenswear label designed in Paris and made in Portugal. She brings a background in tech strategy and operations to an independent fashion business, combining thoughtful product development with cultural storytelling and community building.
Monday, February 22, 2027: Summit Day
3:35 PM Customer Journey: Mastermind Roundtables
Join fellow eTailers in a laid-back setting for roundtable discussions. Bring your biggest challenges and brainstorm solutions with others who get it. It's all about open conversations, sharing ideas, and helping each other tackle problems together.
- Roundtable: Brand First Content & Storytelling to Win Social Discovery and Engagement Shiyao Tang, Founder & CEO, Soir Si
- Roundtable: Improving Data Collection and Attribution across a Customer's Omnichannel Journey Ashley Taylor Almond, Director, Digital Sales, Far Niente Winery
- Roundtable: Evolving Without Erasing: Refreshing Your Brand Identity Without Losing What Built It Luiza Libardi, E-commerce and Digital Marketing Director, John Fluevog Shoes
- Roundtable: The Friction Audit: Where Retailers Still Lose Customers Without Realizing It Molly Chapman, Senior Product Manager, Rothy's
- Roundtable: Digital Merchandising That Sells: Improving Discovery, Conversion, and Margin Together Kasey Wiese, Director eCommerce, Liberty Safe
- Roundtable: Membership, Subscription, or Classic Loyalty? Choosing the Right Retention Model for Your Brand Jim Wendt, Director of Sales Marketing, Innovative Beverage Concepts, Inc
- Roundtable: The Trust Gap: What Makes Shoppers Hesitate and What Closes the Distance
- Roundtable: Getting inventory Insights Right for a Seamless Journey
Check out the incredible speaker line-up to see who will be joining Shiyao.
Download The Latest Agenda