How do marketers drive "more clicks with less clicks" and improve CTR in 2027? Join Katherine Cabe, Senior Director of Retention at AS Beauty Group, and John Johnson, Vice President, Revenue and Success at Vibes, as they explore what they've learned about improving mobile ROI by avoiding the "all in one, master of none" platform trap. They'll discuss new frontiers in mobile marketing with RCS, and how it's translating to more segments, equal sends, higher activation, and improved costing at scale, as well as how they've leveraging Real AI with a successful crawl-walk-run approach.